Birra Moretti
Nonna Supper Club
Now, more than ever, Canadians are eating alone and Italian beer brand, Birra Moretti, believes that life’s best moments are spent around the table - one toast at a time. So we invited the ultimate hosts to inspire a new generation to gather around the table for Sunday dinner - Nonnas.
We took 6 authentic Italian grandmothers and hosted 4 intimate events across Canada to bring the warmth of Italian culture to every Canadian home.
The Art of Italian Gatherings
The campaign also featured a bespoke book, The Art of Italian Gatherings, where we brought our Nonnas’ tips, stories, and recipes to life through custom illustrations.
After the event, we partnered with HelloFresh and put our Nonnas’ recipes to the test. The partnership reached over 110k households with over 57k recipes ordered. Bellissima!
Old Traditions Evolve, But The Need For Connection Remains.
In case you’re still hungry for seconds, Nonna Supper Club garnered more than 53.8M impressions, over 6.5k social engagements, a 37% increase in following on social, and we even flipped 3 accounts from our competitors. Take that, Peroni!
Credits
Copywriter: Nick Crawford
Art Director: Riley Dawdy
Chief Creative Officer: Vini Dalvi
Nonnas: Elda, Pia, Ada, Angela, Angelina, and Anna Maria