The City of Toronto
Don’t Feed The Wildlife
From raccoons to coyotes, our city is shared with thousands of wild animals. But as urban life expands, their habitats shrink and interactions between people and wildlife are becoming more common - and even more complicated.
The City of Toronto wanted a campaign highlighting the new bylaw regarding safe interactions with Toronto’s Wildlife. We developed an eye-stopping campaign reminding Torontonians that although they are cute, wild animals should never be treated as pets.
Out In The Wild
Immediately after their release, Torontonians took to Twitter to discuss the dapper creatures they’ve seen all across the city. One of which, was comedian, Chris Betts, who snapped a pic of the transit shelter while waiting for the streetcar. His shot of our ad garnered over 3.1M views, 115k Likes, and 13.3k retweets in only three days.
Chris Betts isn’t the only Torontonian joining in on the conversation. The tweet gained interactions from many animal loving fans, meme pages, and even the ready-made meal kit brand Goodfood.
The furry frenzy didn’t stop there, social and news outlets like BlogTO, BeigeCardigan, Streets of Toronto, CP24, Breakfast Television, Toronto Star, and more joined in the conversation.
Credits
Copywriter: Nick Crawford
Art Director: Riley Dawdy
CGI Artist: Pierre Bourjo
Creative Director: Dean Hore